HOW ARE IMPACTS DETERMINED? WITH A TOOL REFERRAL

Impressions track the number of times your message shows up in feeds, while reach counts the variety of special audiences. As an example, if your article has 1,000 impressions yet a reach of 400, it implies some visitors saw it more than once [3] [2] While Reach stands for the number of special users your web content reached, Sights show how someti